Software Store
The software market is divided into the desktop PC market and the mobile market. In the PC market, there are Windows store for windows, and mac app store for Mac. Steam is famous as a game software distribution platform. In the mobile market, there is Play store for Android, and App store for iOS. Therefore, we have a large market. Usually, there are separate stores for each platform and they usually have a system where the sellers and the platform provider divide the revenue as 7 to 3. In order to enter the platform, there is a little screening procedure. To sell the software successfully, it should be ranked on the top of the store through competing with many other apps. Of course, you can also distribute your software directly without using a software distribution platform like those.However, to distribute your software directly to users, you should create a product site, develop and integrate payment functions. To reduce piracy, you need to develop license function and operate a license server. You need to develop and integrate in-app purchase function, if necessary. Building a system to sell products independently needs much time and effort and it is not easy for a small size project to realize it. However, it has advantages of selling and promoting products freely compared to the platform store, building its own brand and identity of software, and selling products without intense competition and standardized marketing